I'm a content strategist with a high-level of experience in using culture-based insights to inform good creative strategy that leads to the creation of engaging content and unforgettable experiences.

Specialising in travel, music and youth culture, I've worked on everything from strategy, branded content, social media promotions, event activations and more with a broad variety of some of Australia and the world's biggest and best brands.


Straight-forward & persuasive copy for your press release, ad creative, website, newsletter or brochure.



Team up with publishers to create content that resonates with their audience while getting your message across in an authentic way.


Communicate directly with your customers via a custom designed e-newsletter that stands out.



Fish where the fish are with effective strategy, content creation, ad buying and audience insights.



Flyers, digital ads, booklets & more that capture people’s attention with sharp design & strong copy.



Make sure the right people see your content with a targeted & data driven content marketing strategy.




Let me turn your thoughts into concise and easy to understand copy that gets your point across and compels people to engage with your product or brand. If it contains words, I’ve got you covered.

  • Website Copy
  • Press Releases
  • Content Marketing
  • Blog Posts
  • Newsletters
  • Brochures
  • Ad Copy
  • Video Scripts
  • Infographics
  • Investor Proposals


Don’t wait for people to come to you, tap into an established audience and distribution channel to make a real connection via 3rd-party content that will help strengthen your street cred and increase brand consideration.

I will work with both major and independent publishers on your behalf to develop bespoke written or video content that entertains or offers value to their readers while also communicating and enforcing your campaign message in an authentic and meaningful way.



Email is one of the most targeted and effective marketing tools you have to stay top of mind with your customers and directly promote updates, new products or special offers.

Whether you’re starting from scratch, or simply looking to freshen things up I will use Mailchimp to design, build, write, gather analytics and manage the on-going deployment of your e-newsletter. We can also work together on strategy to grow, engage and reward your subscriber database.


Social media allows you to target potential customers and have a two way conversation with existing ones. I specialise in both the recruitment and engagement of your social media audience with compelling content, audience insights and smart ad buying strategy. So whether it's Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube or Soundcloud - i've got your solution sorted. 

I can also help forge and manage authentic influencer partnerships that will boost your credibility and social reach.


From banner ads to conference programs and everything in between, I will craft copy and work with my highly-skilled design contacts to produce beautiful and functional digital and printed creative assets.


“If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Don’t let your good work go to waste, using a range of organic and paid content marketing tools I will develop strategy to ensure that your content marketing is seen far and wide by the right people.



Hi! I’m a motivated and ambitious content strategist with relevant qualifications and a high-level of experience in online content production, native advertising, social media, digital marketing, PR, integrated digital campaigns and events with a particular focus on music, culture and all things relating to the 18-30 year old demographic.

I've worked on projects with some of the world's biggest brands including Microsoft, Qantas, Telstra, Intel, Contiki, Smirnoff, Westpac, Heineken, Toyota, Singapore Airlines, Rekorderlig Cider and many more. 

I have a Bachelor in Media and International Studies from the University of Adelaide and a Postgraduate Degree in Journalism from UTS.

From 2010 - 2016 I worked in various roles at Junkee Media (formally Sound Alliance), one of Australia’s leading youth media publishers. It was here I helped pioneer Native Advertising in Australia in my role as Native Editor. More recently I have worked with many of the world’s biggest brands in my role as the Manager of the Junkee Media Studio, overseeing the ideation and management of all digital campaigns and events including Junket and the Electronic Music Conference.

As a freelancer, my focus is on creating brand content and marketing assets that engage, entertain and inform the audience while also meeting my client’s campaign objectives.

You can view a sample of my journalism and written work here.





If you'd like me to help create and market your content, the please email me via the link below with a summary of how I can help you. All jobs are quoted on a bespoke basis depending on your needs and timeline.