Hi! I’m a motivated and ambitious content strategist with relevant qualifications and a high-level of experience in online content production, native advertising, social media, digital marketing, PR, integrated digital campaigns and events with a particular focus on music, culture and all things relating to the 18-30 year old demographic.
I've worked on projects with some of the world's biggest brands including Microsoft, Qantas, Telstra, Intel, Contiki, Smirnoff, Westpac, Heineken, Toyota, Singapore Airlines, Rekorderlig Cider and many more.
I have a Bachelor in Media and International Studies from the University of Adelaide and a Postgraduate Degree in Journalism from UTS.
From 2010 - 2016 I worked in various roles at Junkee Media (formally Sound Alliance), one of Australia’s leading youth media publishers. It was here I helped pioneer Native Advertising in Australia in my role as Native Editor. More recently I have worked with many of the world’s biggest brands in my role as the Manager of the Junkee Media Studio, overseeing the ideation and management of all digital campaigns and events including Junket and the Electronic Music Conference.
As a freelancer, my focus is on creating brand content and marketing assets that engage, entertain and inform the audience while also meeting my client’s campaign objectives.
You can view a sample of my journalism and written work here.